HER CAMPUS

MAGAZINE

HER CAMPUS

COLLABORATION WITH VALENTINO BEAUTY

Creative direction, Photography, Graphic design, Social strategy

CLIENT: Valentino Beauty, Her Campus Media HQ, Her Campus Magazine at Cal Poly, San Luis Obispo

I had the opportunity to collaborate with Valentino Beauty to create and execute a luxury fragrance giveaway campaign. I led the creative direction for the photoshoot and facilitated the campaign, which was featured across Her Campus HQ and HCCP social channels, as well as on event signage to promote the campaign.

Blending the European essence of the Valentino brand with floral elements to highlight the specific fragrances, our rustic, film-inspired photoshoot and promotion was a huge success.

Tools Used:

Adobe Illustrator
Adobe Photoshop

MAGAZINE BRAND REDESIGN

Her Campus HQ Branding

Her Campus Cal Poly Branding

Logo design, Brand identity, Graphic design

CLIENT: Her Campus Magazine at Cal Poly, San Luis Obispo

I took on the exciting challenge of conceptualizing and developing the entire brand toolkit for this magazine from the ground up. I meticulously crafted a cohesive and memorable direction that reflects the essence of the publication for both digital and physical output.

Drawing inspiration from the media company’s logo, I wanted to create a visual brand that was still recognizable in affiliation with the company, but also more modern and personalized to the Cal Poly, San Luis Obispo location.

Tools Used: