I created a fictitious sun care company and multimedia campaign called Jetty, which is entirely eco-friendly and coral reef-safe in its ingredients, packaging, and production. A portion of the profits from each purchase supports coral reef restoration and conservation efforts. Jetty is targeted at surfers, an audience that deeply cares about the ocean and would be directly impacted by its changes.

I developed the style guide, product labels, packaging mock-ups, online storefront, social media assets, potential surf market integrations, and merchandise.